We use cookies to provide some features and experiences in QOSHE

More information  .  Close
Aa Aa Aa
- A +

Naya Pak’s naya drama: Why it is important for India to win the battle of narratives

8 3 0

Pakistan’s gambit of approaching the UN Security Council with Chinese fronting for them has predictably enough ended in a whimper. But in India, people making policy and managing perceptions should not become complacent because of this victory on the diplomatic front. The diplomatic win could easily get compromised if India is unable to win the battle of narratives being fought on TV screens, in print and on the Internet — web portals, social media platforms and chat rooms; a battle in which India seems to be lagging behind.

Having successfully outmanoeuvred Pakistan in the perception battle during the 1971 War and later during the Kargil War, it is perplexing to see India so flat-footed in the war of narratives today, more so under a government which is arguably the most media savvy in recent decades. This isn’t so much because India doesn’t have a compelling story to tell or narrative to sell; it is more a function of an inability to do so in this day and age of instant communication.

India may have had a diplomatic victory — but the battle of narratives and perceptions hasn’t been won yet. (Photo: India Today)

Instead of being pro-active and the first mover, India is often reactive and found clarifying, defending and responding to whatever dirt and drivel is dished out against her. Worse, the knee-jerk response of relying on suspension of social media handles peddling palpably fake news is hardly an effective way to tackle the problem. Simply........

© DailyO