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Changing perceptions – travel & tourism in Pakistan

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As an ardent and devoted Pakistani living in the UK, I had always imagined a time when Pakistan would be back on the global scene of tourism, and its prospects of becoming one of the top tourist destinations in the world would seem to be realistic and not some far-fetched notion. I believe this time is now drawing closer than ever and if we fully capitalise on the emerging trends in tourism, then Pakistan can truly unleash its potential as one of the most sought-after travel destinations in the world. Foreign tourism is growing in steady numbers, and this is not only improving Pakistan’s international image but also attracting the much-needed boost to the country’s economy.

Imran Khan’s Naya Pakistan has seen some unprecedented surge in foreign travellers visiting Pakistan and saying some almighty positive things about its tourism potential. In all honesty, the international tourism sector in Pakistan had picked up even before the current government came into power, primarily thanks to the steady and improved law and order situation in the country. The trend continues. More and more travellers, backpackers, mountaineers, bloggers and vloggers continue to pour in record numbers, and they are sending the message back to the world, loud and clear, that not only is it safe to travel to Pakistan but the experience is second to none.

Tourism is one key aspect where PTI’s government seems adamant to deliver what it........

© Daily Times