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TMZ Is the Only Public Opinion Polling I Trust

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Ever since pollsters got the 2016 election so very wrong (and the 2020 one pretty wrong, too), I’ve taken public opinion surveys with a grain of salt. As of late, however, I’ve discovered one polling source I trust and believe with all my heart: TMZ’s weekly online survey, “Stars and Scars—You Be the Judge.” Every Saturday the gossip blog, which was recently purchased by the Murdoch family, posts a series of questions about the news of the week and invites its readers to weigh in on the answer. The queries range from “Ben and Jen … married by year’s end or never getting married (29 percent say they’ll get hitched, 71 percent disagree )” to “If we don’t do something about climate change … the world will end (56 percent) or the world will go on (44 percent).”

The way I see it, TMZ readers are the 21st-century version of supermarket-tabloid consumers — the real, true heart of America. (Coastal elites, for the most part, are not TMZ diehards.) Around 80 percent of the publication’s traffic is domestic, per Similarweb — and even though celebrity-gossip consumption tends to skew female, the site features robust sports coverage, which brings in a male audience. I would guess that the average TMZ reader is younger than the average American, but you can’t have everything.

Now, I know........

© Daily Intelligencer

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