Keeping it real for Santa this Christmas season |
A Different View with Dave O’Connell
These days the Christmas ads haven’t even the decency to wait for Halloween before hitting the screens with the combined aim of tugging at your heartstrings and at your wallet with the one small minute of advertising agency-manufactured magic.
And of course Christmas and commercialism are utterly intertwined; many stores depend on the festive spend to sustain them until St Patrick’s Day comes around — and that’s a trickier proposition in an era when the busiest people on the festival purchase front are couriers delivering internet goodies.
But Christmas isn’t actually about presents — although there’s not much to be gained by turning up empty-handed on the day, and........