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Coutts CEO: Go woke or go broke, why we are now a certified B Corporation bank

4 7 15
21.09.2021

Coutts recently became the largest UK private bank and wealth manager to become a B Corp. It has taken a lot of people and a lot of work over the last two years to get through the stringent scrutiny and analysis by B Lab UK required for certification. But time is often equated with money in the business world, so we’ve been faced with a common question: why have we put so much energy into this endeavour?

Why put the business through all that effort to receive a certification that doesn’t generate any extra income, that doesn’t immediately win clients and doesn’t cut any costs? The fact is that the future of business needs to, and I believe will, look very different to any previous historical moment. Now, “doing the right thing” has never been more important.

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