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Amazon's department store incursion onto the high street will force retail to transform

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Last month, Amazon announced it was looking to open a chain of large department stores. The online shopping behemoth has always had a reputation for disrupting the high-street, keeping bricks-and-mortar stores and traditional retailers on their toes with a tireless ability to reinvent itself.

These are not Amazon’s first in-real-life stores. It already operates a number of specialised shops, including grocery stores in cities around the world, including London. Its acquisition of Whole Foods back in 2017 was a consolidation of its plans to expand beyond our phones and laptops and has acted as a bridge between online and in-store.

Even after the high street has undergone a hellish year, with shuttered shops accelerating a transition away from in-store purchases, Amazon is pushing ahead with its plans to expand. Clearly, Amazon sees a gap in the market. In reality, what consumers want from........

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