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Zoom has stolen a march on its rivals during the pandemic – here's why

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Six months ago when most people did no more than toy with video conferencing platforms, it would have been hard to pick a winner from the available options. But now the market is dominated by one name: Zoom.

Zoom’s business has grown 355 per cent year on year, topping even the most ambitious analyst estimates. In comparison, established workplace messaging app Slack is facing a sharp revenue slowdown, with growth falling to 32 per cent, compared to 49 per cent the previous quarter.

Read more: Zoom revenue surges on continued pandemic video-conferencing demand

So, what has Zoom done to get so far out in front?

The onset of lockdown forced an instant shift in business interaction. The need to meet co-workers and clients, to interact with individuals and teams, to remain visually connected, was urgent.

There was no time for rounds of management reviews and........

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