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We have a moral duty to share our data

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rity of consumers would be happy to share their data with companies if it improved their experience, according to a recent survey. However, reality seems to suggest otherwise.

The health service launched a data sharing initiative, NHS Digital, in June this year. It would allow personal, but anonymised data, from doctors’ patient records to be added to a database so researchers could improve our understanding and diagnosis of disease. Many expressed fierce opposition to the initiative.

Data is the new gold. But we face significant challenges of how we consume, create and share data. The digital age has inevitably heightened our ability to be influenced by the media, the Government, and Big Tech. There has been a growing sense of mistrust, fuelled by the most high-profile events, such as the Cambridge Analytica scandal in 2016, which saw the data of over 87 million Facebook users harvested and deployed in political campaigns (including the Leave campaign in the Brexit referendum). During the pandemic, there has been a spike in misinformation and conspiracy........

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