By Jack Dini ——Bio and Archives--October 19, 2024

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The Tech-Giants are backing away. Microsoft and Google have given up. They’re not bragging about their carbon neutrality anymore. Not now that their emissions have increased 29% and 50% respectively in the last four or five years.

Over 500 companies pledged to get to net zero by 2040, but 96% of them are failing to stay on track. The truth is that if net zero technologies were cheap and useful, and the CEOs ever cared about the planet, they wouldn’t be abandoning them. But they are, reports Jo Nova. (1)

BP has also scaled back its emissions reduction commitment, reducing its target from a 40 percent cut by 2030 due to the financial benefits of continuing with fossil fuels. Gucci, once committed to carbon neutrality through verified carbon offsets, quietly removed its claim of being ‘entirely carbon neutral’ from its website in May 2023. Amazon has rolled back its goal of cutting emissions from half of its shipments by 2030, while Nestle has shifted its focus away from carbon offsets to concentrate on reducing actual emissions within its operation and supply chain. Easyjet, a proponent of carbon offsetting since 2019, announced in September 2022 that it would abandon its carbon offsetting scheme in favor of directly reducing emissions through investments in more efficient aircraft, sustainable aviation fuel, and operational improvements. (2)

Companies have found that meeting net zero goals is both........

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