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Outdoor Media Awards 2022 shortlist revealed

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A panel of 29 judges, including marketers from Arla Foods, Samsung UK and Volkswagen, have selected the shortlist for this year’s Outdoor Media Awards.

The list (below) represents the best in out-of-home advertising in the UK; from the most memorable, strategic and innovative campaigns that ran in 2021, to the brilliant people involved in creating them. The awards are run by Clear Channel in partnership with Campaign.

Winners will be announced at an event on 16 June – the first live ceremony for these awards since 2019 – at a new venue to be revealed. The Grand Prix recipient, chosen from category winners, will walk away with £100,000-worth of media space.

Three awards have been made more inclusive this year, including the National Social Impact Award, which recognises organisations and individuals working in or using OOH media to communicate a brand position or purpose to drive positive change.

The other two are the Data and Intelligence Award in the Planning category, and the Brand Building Award in the Effectiveness category.

The judging panel, chaired by Campaign editor-in-chief Gideon Spanier, also has a greater emphasis on diversity and inclusion this year.

Last year’s Grand Prix was won by PHD UK, HSBC and Shelter for the "Addressing the No Fixed Address problem" campaign, which drew attention to the cycle of financial exclusion perpetuated by homelessness.

Visual Craft Award
Klarna “Discover The Truth” by Kinetic / Bountiful Cow / Motel
Unilever  “Dynamite Marmite” by Kinetic / Mindshare / adam&eveDDB
Channel 4  “Great British Bake Off” by Talon Outdoor / OMD
BBC “Green Planet” by Talon Outdoor / Havas Media UK /........

© campaign

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