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Pitch Update: Taco Bell on the hunt for first UK creative agency

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There is no change in the creative new-business rankings this week but Goodstuff moved up one spot in the media table after picking up the £6m Decathlon account.

US giant Taco Bell has started the search for a creative agency in the UK, with the expectation to appoint one by the end of November.

A shortlist of agencies is currently being drawn up by AAR and the search is a first for Taco Bell, which has not yet worked with a local agency in the UK market.

Founded in California in 1962, the Mexican-inspired restaurant brand is part of Yum!. It currently operates 70 restaurants in the UK.

US-based creative agency Deutsch LA will remain the global agency of record and the UK agency will be expected to work in partnership with the company.

Monica Pool, marketing director for the UK and Europe, said: “We are at an incredibly exciting point in the development of the Taco Bell brand in Europe and particularly in the UK. We are now looking to work with an agency that can help us bring our ambitions to life through their creativity and will be as passionate about the potential of the........

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