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Why Amy Kean is taking industry execs on a time-travel voyage

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It’s nothing new: way back in 2015, a Campaign US survey found that more than a third of adland employees described their company’s morale as low or dangerously low, and of those, the large majority – 70% – were looking to get out.

But the impact of the Covid pandemic on people’s priorities, hopes and dreams has been so significant that a long-term problem has turned into a crisis for the industry. Last month, Havas London chief executive Xavier Rees wrote in Campaign that “a whole series of events has converged to create a perfect storm that makes recruitment more challenging now than at any other time in my 25 years in advertising”.

In a follow-up piece, industry figures including IPA president Julian Douglas shared a wide array of ideas about how adland can make itself an attractive place to work and hang on to existing talent. But what if part of the solution is empowering people to make the most of their careers though something that ought to come naturally to creative people – visualisation?

That’s the idea behind Future Me, a series of “time-travelling, soul-searching” workshops for brand marketers and agency creatives and planners developed by Amy Kean (pictured left), founder of Six Things Impossible and co-founder of Diversity and Inclusion at Conferences and Events (Dice), which is being run in association with........

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