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PZ Cussons names new UK agency after pledging to up marketing spend

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FMCG company PZ Cussons has appointed Fold7 to handle its advertising and social marketing across three key brands – Carex, Original Source and Imperial Leather – following a competitive pitch.

Fold7 succeeds previous incumbent Iris, which won the advertising business for the three brands in 2015. Iris, which created the Original Source campaign "Force of nature" that launched earlier this month, declined to repitch.

Fold7 will lead the........

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