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Instagram hails the power of self-discovery in global brand campaign

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23.09.2021

Instagram is talking up the power of its platform in helping young people to discover themselves in a new global campaign, “Yours to make”.

Created by Johannes Leonardo alongside Facebook’s in-house shop Creative X, the campaign includes a 95-second film that features various characters exploring an expansive dark space that seems to represent the Instagram universe, taking in both the various features of the app and the array of content within.

Melissa Waters, vice-president, marketing at Instagram, said: “More than any generation before them, young adults today are........

© campaign


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