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Gaming ad tech specialist Venatus sells minority stake to Brainlabs backer

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Venatus, a London-based ad tech company specialising in gaming audiences, has sold a minority stake to private equity investor – and Brainlabs backer – Livingbridge, for an undisclosed amount.

It is the first time Venatus, founded in 2010 by chief executive Rob Gay and and chief operating officer Matt Cannon, has taken any external investment. Venatus has around 60 staff with about 40 in the UK, and others in the US, Australia, South Korea and Ukraine.

Venatus provides ad tech to publishers in the games space – both developers and website owners – and delivers creative campaigns for brands aiming to reach a gaming audience, such as Unilever, Hasbro, Intel and the BBC.

Other work has included a mobile video campaign for Public Health England in January and February this year, which aimed to reach young audiences to raise awareness of the mental health resources available through PHE's Every Mind Matters website. Venatus worked alongside OmniGov on this campaign, in........

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