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Brands have seen £268m profit boost from news brand spend since 2017, study shows

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Brands have boosted their profits by £268m over the past four years by optimising their ad spend on news brands, a study from Newsworks has found.

The exact measure used is profit return on investment – the revenue generated by ad campaigns divided by the profit margin of a given client – which gives an indication of the share of the company’s profit delivered by a particular campaign.

The new research, “The bottom........

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