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Brainlabs boosts Amazon capabilities with acquisition of specialist outfit Molzi

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Brainlabs has wrapped up its third acquisition of 2021 in the shape of the full-service Amazon specialist Molzi, which was founded in 2017 by Chris Mole.

Molzi has a team of more than 70, located across the UK, Spain, Hong Kong and Brazil, and its clients include household products company Church & Dwight, along with many brands in the consumer electronics, beauty and drinks sectors that are featured anonymously on Molzi’s website.

Molzi will become Brainlabs’ specialist ecommerce division, initially under the name “Molzi by Brainlabs”, before becoming fully integrated at a later point. It will continue to be led by Mole.

Commenting on the decision to sell to Brainlabs, Mole said: “Over the past 12 months we’ve been courted by a number of businesses looking to expand their portfolio off the back of last year’s ecommerce boom. It’s not until we met Brainlabs when we got ‘the........

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