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Pepsi Max launches recycled bottle campaign

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Pepsi Max is launching a “Nothing tastes better than a 100% recycled bottle” brand campaign today as it ditches single-use for recycled plastic in Great Britain.

With the ad set to the sound of ‘Feeling Good’ by Nina Simone, the TV ad and campaign itself is aimed at changing customers’ mentality to making more sustainable decisions.

It will be broadcast on television, on digital media platforms and across social........

© campaign

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