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Leo Burnett rebrands children's charity in social initiative tie-up

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Leo Burnett has reignited its partnership with The International Exchange (TIE), which links the world of commerce to social initiatives, to develop a new brand and video for the VIPLA Foundation, previously Save the Children India.

The charity rebrand will launch today (24 September) across Facebook, Twitter, LinkedIn and Instagram, as well as on the VIPLA Foundation website. The organisation's new brand identity comes with a new colour palette and tagline: “Grow, learn, flourish.”

The name change to VIPLA Foundation was already planned before the involvement of Leo Burnett and TIE.

The organisation's previous name had caused confusion among donors and sponsors, who understandably associated it with the identically named Save the Children India – part of the international Save the........

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