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BT launches campaign encouraging everyday environmentalism

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BT has launched an online hub and integrated marketing campaign, designed to get people talking about how they can be more environmentally friendly in their everyday lives, called "The BT big sofa summit".

Devised and delivered by Pitch Marketing Group with media buying through Essence, the hub will give practical advice on the small steps that can be taken to minimise household impact on the environment.

The eight-week integrated marketing campaign will run on social media platforms Facebook, Instagram and Twitter. An audio component will air through the Acast podcast network, and the campaign will also use........

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