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Walkers' new campaign by VCCP to support 3,000 restaurants with £5 eat out vouchers

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Walkers is celebrating the launch of its Support Local campaign with a TV ad that will air tonight.

Created by Tori Fannon and Jade Sturman at VCCP, it blows the trumpet for the crisp brand’s £5 vouchers, which can be used to eat out at local restaurants.

The TV spot, running at 8.30pm on Friday, features one of the selected restaurant owners as a key cast member - a certain Mr Khan from the Radhuni in Edinburgh. It was directed by Stephen Pipe at Tantrum and produced by Toby Clifton.

The campaign, which was inspired by the government’s own Eat Out To Help Out scheme, hopes to pump over £2m back into the hospitality industry.

Customers can take advantage of the scheme via packets of the Walkers Local Taste Icons, which direct them online to where they can search for their local restaurant and claim £5 off using a QR code. More than 3,000 local restaurants have been recruited by TLC UK........

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