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Samsung enlists dancing penguins for catchy manifesto 'I'm open to that'

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Dancing penguins, a polar bear that inexplicably seems to morph into a grizzly bear and a catchy, singalong musical-style tune herald Samsung’s manifesto film "I’m open to that".

The new brand philosophy – namely that "Life opens up with Galaxy" – is communicated joyfully in this new spot by Wieden & Kennedy Amsterdam that premiered at the Samsung Unpacked event earlier this month.........

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