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Food delivery brand Abel & Cole preaches less is best in new brand campaign

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31.08.2021

In the relentless process of being peddled more and yet more, it’s refreshing to see an ad that preaches the virtues of less.

Online grocery retailer Abel & Cole’s new brand campaign, created by Hearts & Minds, urges us there is more to come from less – less plastic in our oceans, less carbon in our skies and fewer chemicals on vegetables.

The spot was directed by Jim Gilchrist through Outsider and features an Abel & Cole delivery driver singing a song written........

© campaign


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