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EE campaign promotes unlimited Xbox gaming on the go

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EE has unleashed an energetic six-week national campaign to herald the launch of the network’s exclusive Xbox Game Pass Ultimate add-on.

Gaming Unleashed, created by Saatchi & Saatchi, brings to life the immersive nature of gaming on the go by sitting across out-of-home, display and social channels, with the activity extended through digital activations, partnerships and an interactive AR in-store experience, which EE said was a first for the brand in retail.

The campaign promotes EE's offer of unlimited data........

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