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Channel 4 partners luxury fashion house Balmain for short-form drama series

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In a first for the broadcaster, Channel 4 has partnered Balmain, the Parisian luxury fashion house, to create a short-form drama series.

Fracture launches on 2 September, coinciding with London Fashion Week. It represents Channel 4’s first branded entertainment drama series and the first time a fashion house – and its creative director Olivier Rousteing – has collaborated with a broadcaster in this way, with the cast’s wardrobe featuring Balmain’s Autumn 2021 designs........

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