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Brand mascots will send your profits and emotional connection soaring

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Brand mascots and characters can increase profit and emotional connection with customers by up to 41%.

That’s according to a research-based white paper on the effectiveness of advertising with characters, by Technicolour Creative Studios company the Moving Picture Company (MPC).

The same research found that campaigns without a mascot or character were only 29.7% as likely to increase market share gain.

MPC, which is renowned for its Oscar-winning film characters including The Lion King and Cannes Lions-winning advertising (John Lewis' "The boy and the piano" and Hennessy's "The........

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