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ASA reviews 'greenwashing' regs as govt pledges more ambitious climate goals

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The Advertising Standards Authority (ASA) today (23 September) confirmed it will shine a brighter regulatory spotlight on environmental matters in the wake of updated government climate targets.

The ASA announcement comes in the same week that the UK's competition watchdog, the CMA, published a Green Claims Code and warned that it is launching a sweeping review of misleading green claims, otherwise known as "greenwash".

Meanwhile, the advertising watchdog has completed the first stage of a review of its regulation of environmental claims and issues in advertising in a bid to ensure compliance in the context of a society increasingly concerned about the impact of human behaviour on climate change.

Later this year, ASA sister body, the Committee of Advertising........

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