We use cookies to provide some features and experiences in QOSHE

More information  .  Close
Aa Aa Aa
- A +

Why it's time to flip the narrative in conversations about race

1 1 0

I didn’t know what a "creative" was a year and a half ago.

To be honest, before I joined Night School, I didn’t know what "adland" was. And If I’m being completely real, I’m still connecting the dots. Even when people ask me now, “What’s a creative?”, I don’t know where to begin. I mean they’re right, what does it really mean? And why do you sound like such a dick when you tell people you are one...

Night School is a mentorship programme set up by The Brooklyn Brothers and Yellow to help young people from minority ethnic backgrounds into the creative industry. This is where I found my creative voice. In January 2020, I was lucky enough to land fresh off the Night School bus and into The Brooklyn Brothers, where I was given the opportunity to join the incredible creative team. Then came Covid. Out of Soho and into the corner of my bedroom I went. Then, a spike in another pandemic that has lasted generations before our time: racism.

After the murder of George Floyd on 25 May 2020, the world woke up to a reality that black people have been living for centuries. In this moment of pain for me and many others, George Bryant, my boss, called me, acknowledging my hurt and exhaustion. We spoke about everything. The unexplainable suffering, along with the mammoth force of hope in protest.

He then spoke to Margenett Moore-Roberts, chief inclusion and diversity officer at IPG DXTRA. She asked why black people have had to carry the heavy burden of having a conversation about racism with their children, while most white parents avoid having it with theirs. George called me back to share her thoughts. Through passion, fear and hunger........

© campaign

Get it on Google Play