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Visa refreshes brand identity after seven years

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21.07.2021

Seven years after its last brand refresh, Visa, the global finance giant, is changing again. This time, its new identity, "Meet Visa", is a nod to the company's evolution from a cards issuer to a much broader financial-services and tech platform.

Developed by Visa’s global creative agency of record, Wieden & Kennedy, the refresh lands with a short film directed by Malik Hassan Sayeed, which invites the world to meet a network working for everyone.

Complementing this introductory film is a series of shorter digital films and photographic elements that showcase the breadth of the Visa network. Visa also worked with photographer Camilla Falquez and Argentinian directing team Pantera & Co – Brian Kazez, Pato Martinez and Francisco Canton – on the campaign.

The........

© campaign


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