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Twitter ad revenue crosses $1bn in Q2

1 6 0
23.07.2021

The recovery from the depths of the pandemic that is being reflected in the earnings of ad networks such as Publicis and IPG, as well as leading advertisers such as Coca-Cola, seems to have rubbed off on social-media platform Twitter too.

For the second quarter of its financial year, the platform reported a 74% increase in revenue, with ad sales reaching $1.05bn (£760m). The company surged to an operating profit in the period after stumbling to a heavy loss in the corresponding time frame last year.

Daily user numbers increased by 11% for the second quarter, with the international segment driving growth on this front. The number of daily users, or what Twitter terms average monetizable daily active users (MDAUs), reached 206 million, as the platform added seven million users in the quarter.

“We delivered better-than-expected performance........

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