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Google ad revenue crosses $50bn in Q2

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28.07.2021

Alphabet, the parent company of Google and YouTube, reported a strong set of numbers for the second quarter of its financial year.

Google's ad revenues soared past the $50bn mark in the period, versus a shade under $30bn in the corresponding three months last year. YouTube ad sales hit $7bn, as YouTube Shorts, the company's TikTok rival, crossed 15 billion daily views in June, more than double the previous quarter.

As the gloom in the business environment lifted, Alphabet's overall performance was strong. It reported a 62% increase in topline to $61.9bn, compared with $38.2bn a year ago.

The company's operating profit also grew, by 31% year on year to $19.3bn. A significant turnaround was seen in some categories such as the cloud business, which narrowed its losses from $1.43bn to $541bn in Q2 this year.

Ruth Porat, chief financial officer of Google and Alphabet, said: “Our strong second-quarter revenues of $61.9bn reflect elevated........

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