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Customer transformation, digital drive continued resurgence at Dentsu

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16.05.2022

Continuing its turnaround, Japan-based Dentsu posted a strong set of numbers for the first quarter of the 2022 financial year. The network posted a 16.4% increase in net revenue (previously referred to as revenue less cost of sales) to JPY 258.9 billion ($2 billion) year-on-year (YoY), as it saw strong growth across its Japan business, while worldwide, segments such as customer transformation and digital contributed to the revenue increase.

According to the network’s statement, customer transformation and technology accounted for 31.5% of the group’s net revenue, growing by 22.5%. In Japan, ISID and Dentsu Digital reported organic growth of 17.7% and 11.8% respectively, and the CXM service line in Dentsu International reported organic growth of 14.8%. In Japan, Septeni Holdings, consolidated for the first time this quarter, reported 13.9% organic growth, pointing to growth in the network’s digital business.

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