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KFC, WPP and Mail Metro Media back adland careers programme in schools

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A national programme to encourage school children to consider a career in the advertising sector is set to launch with the help of major advertising agencies, brands and media organisations.

The new ADventure programme will see industry figures from WPP, KFC and Mail Metro Media return to their own schools – or those with a diverse intake – to talk to pupils about the different roles on offer in adland.

Run by Brixton Finishing School, which offers advertising training to young people with the aim of improving the diversity of the sector, the initiative........

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