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Advertisers, don't be alarmed but consumers want more control over their data

1 7 1
09.09.2021

I first experienced the connected world in a computer lab in Cambridge in 1989, as a student. It was the same year Tim Berners-Lee invented the World Wide Web and, at the time, you could only connect with people in the same room.

I could never have imagined then how the tool in front of me would make an impact on society – not least through a global pandemic. We were at a unique point in history then, and we’re at another now.

As Europe begins to reopen, we are yet to fully understand what societal shifts will come from the Covid-era. It’s clear that the world has changed rapidly, with our use of technology leaping forward five to 10 years in as many months.

More than half the world is now online, with the remainder catching up fast. Even my parents, who are nearly 90, moved their social lives, exercise routines, shopping and viewing online. The web has been a lifeline for so many.

For those of us who play a role in shaping the internet, with this "techceleration" comes both opportunity and responsibility. It’s essential that we earn the trust of our users – going beyond being easy to use and helpful to being respectful and........

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