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Campaign AI global new-biz client spotlight: FMCG remains hottest sector in July

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FMCG was once again responsible for the most agency new business globally in July, according to data from Campaign’s Advertising Intelligence tool in partnership with R3.

It was also the most active sector in June, when billings topped $766.6m.

The dominance of FMCG is likely to continue since Unilever recently concluded its $3.3bn media review, the biggest of the year. Unilever brands include Ben & Jerry's, Dove, Lifebuoy, Lynx, Marmite and Persil.

The next busiest categories in July was retail, followed by finance & insurance.

Most of the activity in FMCG in........

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