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British Heart Foundation appoints media agency

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The British Heart Foundation has consolidated its media planning and buying into PHD after a competitive review.

The BHF previously worked with PHD on the media for its brand advertising and The Kite Factory on its fundraising work. The charity invited its incumbent agencies to pitch for the combined account alongside WPP's MediaCom.

The Aperto Partnership worked with BHF on the process.

The charity recently aligned its fundraising, marketing and communications teams under........

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