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Adland production 'probably in most difficult period' of pandemic

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The large number of Covid cases in the UK and so-called "pingdemic" of isolation instructions have hit the advertising industry in recent weeks.

There have been many headlines on the crippling impact of the recent spike in Covid cases on essential public services and the food chain but the advertising industry has also been grappling with the problem.

It is understood that what one source described as “loads of issues” on ad shoots were discussed at an IPA Production Group meeting last Thursday. The IPA reminded agencies to continue to follow the Advertising Producers Association Covid-19 guidelines.........

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