Why are in-house teams taking top talent from agencies?

ITV Creative's director Niki Garner joins The Campaign Podcast to discuss the evolving world of in-house agencies.

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In-house agencies have been growing over the past few years, as brands have been taking more work in-house and building bespoke teams.

Allwyn has launched an in-house studio in the last few weeks and, in February, ITV shifted its retained creative account from Uncommon to ITV Creative, and Uncommon’s executive creative director Richard Biggs moved to BBC Creative. 

Campaign Red analysed this trend and, last month, produced an in-depth global report, "The inside job", looking into what disciplines brands are in-housing, why they are luring agency talent, and how they are collaborating with external agencies. 

In this episode, Niki Garner, director of ITV Creative, joins The Campaign Podcast to discuss the in-housing evolution, why she hires from agencies, and how in-house teams can provide the most value. Garner was also named In-house Agency Leader at Campaign’s In-House agency awards last year.

Joining from the Campaign team is data journalist Jamie Rossouw, co-author of "The inside job", and premium content editor Nicola Merrifield. This episode is hosted by tech and multimedia editor Lucy Shelley.

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