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More than half of UK public say govt Covid-19 comms lack honesty and credibility

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09.08.2021

The majority of people in the UK think Government communications on Covid-19 lack honesty and credibility, according to a report released today.

The news will come as a blow to the Government Communication Service, which employs thousands of civil servants and has spent more than a year promoting the Government’s Covid-19 messaging.

Just one in five (20%) of the British public attribute high honesty and credibility to UK Government communication, with more than half (52%) saying that Government communication is lacking in these two areas.

Almost one in four (23%) do not think the Government’s Covid-19 comms are honest and credible.

And less than one in 20 (4%) rate them as extremely honest and credible.

The findings are from new research by Belong – the Cohesion and Integration Network and the University of Kent, funded by the Nuffield Foundation.

The report, Public Perceptions of UK and Local Government Communication about Covid-19, draws on the views of more than 9,000 people across the UK who were polled in May and June this year.

Half (50%) think........

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