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'Vax-cam' campaign for Mayor of London channels basketball to boost vaccine take-up

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Clips of young people celebrating after getting their COVID-19 jabs are to be showcased in a playful "Vax-Cam" campaign, devised by Ketchum for the Mayor of London's office, which is aimed at boosting the number of young Londoners being vaccinated.

The campaign was launched by the Mayor of London in a photocall at London Bridge, as part of the PR element.

It is inspired by the success of ‘kiss cams’ – where couples are picked out from the crowd at basketball games and other sporting events, and shown on giant screens.

Clips of Londoners who have been vaccinated will be covered with animations designed to look like........

© campaign

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