Loveholidays ad makes books the symbol of holiday relaxation |
Loveholidays has released an out-of-home campaign featuring book titles to illustrate holidaymakers' contentment.
“Holiday reads”, created by Ark Agency, shows holidaymakers relaxing on sun loungers by the beach or at the pool as they escape into a novel with titles including Cloud Nine, This is Happiness and This is the Life.
The OOH campaign was shot on film by Eleonora d'Angelo on the Spanish Costa Brava, using the slogan “The power of Loveholidays”. The creatives were Charlotte Scobie and Tilly Scobie.
The campaign launches today (13 January) and will run........