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CoppaFeel! has launched its latest breast cancer awareness campaign 'Know yourself'

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Encouraging young people to know their bodies so they can detect early signs of change, true to its name, the breast cancer awareness charity CoppaFeel! wants them to "Know yourself".

Produced by long-term ad agency Fold7, the campaign was created in response to the insight that a quarter of young people aren't aware that breast cancer could affect them.

Further, one in five young people admit they would delay going to the GP after finding symptoms, because of the coronavirus pandemic.

To get more young people inspecting their bodies, the campaign pushes the idea that no one knows your body better than you.

In typical........

© campaign

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