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B&Q encourages home improvement with emotional stop-motion animation

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B&Q has revealed the third instalment of "Build a life", which celebrates the belief that anyone can improve their home to make it better, with an artfully shot stop-motion animation "Later means never".

Created by Uncommon Creative Studio, "Choose change" is an invitation to avoid settling and standing still.

Rather, the campaign suggests people embrace the life-affirming art of change, big or small.

Improving homes has the power to improve the lives of loved ones and ourselves, the campaign........

© campaign

Get it on Google Play