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Publicis Media wins Italy and retains UK and China in Ferrero review

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Publicis Media has expanded its remit with Ferrero after winning Italy, the confectionery giant’s home market, as well as retaining several other key territories, including the UK and China.

WPP’s Mindshare previously handled media for Ferrero in Italy, which is thought to be the biggest market in Europe for the company behind brands including Kinder, Nutella and Ferrero Rocher.

The Italian media account is worth up to €150m (£128m), according to Engage, an Italian business publication, which reported Publicis Media’s........

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