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Takis warns consumers off its tortilla chips

4 6 11

Mexican tortilla chip brand Takis is launching in the UK with a fiery warning about its spicy snacks.

Kicking off its first campaign with a projection on the Houses of Parliament last night (23 September), the ads provide tongue-in-cheek support for the government's plans to restrict advertising for products deemed to be high in fat, salt and sugar (HFSS).

The campaign, called "Listen to the haters" by Publicis.Poke, counterintuitively says "Don't eat Takis" in a bid to highlight their reputation for being very spicy snacks.

In addition to the Parliament........

© campaign

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