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Klarna lampoons 'Neanderthal' credit models in new campaign

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Klarna has launched a campaign that aims to highlight the "antiquated" credit model that many consumers are still using and shows how services like Klarna bring credit into the modern age.

The out-of-home UK campaign, "Old credit is history", features a tongue-in-cheek depiction of a Neanderthal with a credit card juxtaposed with a modern-day man with his mobile phone displaying Klarna.

As part of the campaign Klarna will open the doors to its "Old credit is history, Klarna cave", a three-storey museum where visitors can follow mankind's financial journey........

© campaign

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