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A view from Dave Trott: We are not the target market

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My mother-in-law is Chinese, born and brought up in Singapore.

When she came to visit us, I took her to Oxford, full of old buildings, very English.

But on the way there, she asked me to slow down.

I said: “There’s nothing to see here but fields Mum, it’s much nicer when we get there.”

She said: “I want to see the hills and the cute fat, white sheep. It looks just the way I used to see in the picture-books when I was a little girl at school.”

For me, the fields were just something to get past on the way to where we were going.

It never occurred to me that they were unusual or interesting.

But of course, that’s because we only judge things by what we know.

In Singapore, where she grew up, they didn’t have sheep grazing on the hillside.

So to her it looked exotic and foreign, just the way jungle and rice-paddies look to me.

The writer Chimamanda Ngozi........

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