Wonderhood launches Campaign Inclusion Charter with Ace of Hearts, Leo, NCA and more |
Wonderhood launches Campaign Inclusion Charter with Ace of Hearts, Leo, NCA and more
Wonderhood Studios has teamed up with The Diversity Standards Collective to launch the charter.
Share article on Twitter
Share article on Facebook
Share article on LinkedIn
Wonderhood Studios and The Diversity Standards Collective have teamed up to launch the Campaign Inclusion Charter, which will encourage inclusion and representation in advertising.
Agencies and in-house teams are being urged to sign up, with an aim to embed inclusion throughout the creative process.
So far, Wonderhood Studios, Lucky Generals, Uncharted, Neverland, Leo, Ace of Hearts and New Commercial Arts have signed up to the charter.
It is designed to help creative teams build inclusion across the full lifecycle of a creative brief, through strategic development, ideation and storytelling, partner selection, language, tone and platform choices.
Eddy Yan, new business and marketing director at Wonderhood Studios, said: “The best campaigns that truly captivates audiences are the ones that reflect the reality of the audiences they’re trying to reach.
“When inclusion is considered throughout........