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An ode to the creative department from a lifelong suit

4 2 17

As an account man I really enjoyed Ross Farquhar’s recent piece – a beautiful ode to our craft that rightly celebrates the power and importance of account people in the creative process. It’s an area of the business that far too often has to justify its existence and its value-add. An area that unenlightened and lazy procurement see as “process-management” or, worse still, “cost of doing business”.

One of the truths about advertising is that ultimately it is a team game. We all know we are utterly interdependent in an agency if we are to do our best work. A creative needs a good strategist to give them that “jumping-off point”; a strategist’s work will never see the light of day without execution; nothing will be made without top quality production and design; none of this would happen at all without an account person, and of course we’d all be doing it for nothing if we didn’t have good finance people around us. So I have always loved and lived Nigel Bogle’s mantra: “None of us is as good as all of us.” And that spirit of team has probably kept me loving what I do for as long as I have.

But I do feel we are mistaken in thinking that means we are all of equal importance and so should be treated equally. As a lifelong suit, I have always believed there is a department that is “more........

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