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OMD-led Omnicom team wins Channel 4 media pitch

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Omnicom Media Group (OMG) has won a five-year contract to handle Channel 4’s media planning and buying, beating the7stars and Zenith.

The OMG cross-agency team, called Fast4WD, will be led by OMD UK chief executive Laura Fenton, who recently joined the Channel 4 account team and was “instrumental” in retaining it.

She will form a new team that combines media planning and buying expertise from OMD with data and tech, analytics, innovation and strategic partnerships within OMG.

The brief involves helping Channel 4........

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